ClearLine Communications is a full-service marine publicity, public relations, design and marketing agency based in the UK with an international client base. The company works with a diverse range of clients from across Europe and beyond while maintaining a particular specialisation in the leisure and commercial marine sector.s.
Marine Public Relations
ClearLine has many years of experience in designing effective media and marine public relations strategies that will improve communication and grow your business on a local, national or global scale.
Effective written marine communications are targeted to printed, online and social media.
Together with selective targeting and our strong relationships with key editorial staff our approach achieves the best possible exposure for your new marine products or corporate news story.
We will research, write and round up your organisation’s best marine news stories into a monthly, quarterly or other regular marine marketing newsletters.
At the same time we can increase your reach through proactive management to continuously build your mailing list.
ClearLine’s digital marine marketing and public relations newsletters are designed to be read online and by email, alternatively we can produce printed newsletters in all formats.
Print and Design
Our highly experienced designers produce everything from the humble single page flyer to extremely prestigious high end marine marketing materials including glossy brochures, folders, and flyers.
We pride ourselves on our creativity, and we’ll manage an entire marine marketing project from concept to delivery.
We’ll write the text, arrange and manage the photography, come up with imaginative layouts, handle the print and deliver the finished materials to your door.
Our website designers have produced many stylish websites for an array of marine clients.
We work with our clients to consider their aims and objectives before embarking on a structure, style and content, using original ideas yet with simple to navigate solutions.
Keeping a website up to date and SEO optimised on behalf of our clients includes regular updates of news and other dynamic pages to present fresh material on a regular basis.
Everyone in our team is a skilled copywriter. We can turn your technical jargon into an interesting piece of editorial.
Leave the hard work to us – we can produce an eyecatching story from the briefest of briefs through research and interviews, whether it’s to be used for content in your website, a full feature article in your magazine, or a brochure for your marketing purposes.
Strengthen your company’s presence in the market place with a marine social media campaign, using Facebook, Twitter, LinkedIn and more. Get your messages out to an even bigger and more diverse audience than the traditional readers of online and printed marine publications. Use social media as a platform to grow your customer base by engaging them with the human side of your business, as well as the latest news stories.
We’ll set up your social media pages and keep them up to date, helping to suggest stories from your company that will help enhance your profile, and positively.
We research the best media for your campaign, formulate a budget and plan the timing.
We will design an advertisement that stands out from the rest, from a quarter page to a dockside banner, secure the online or print space, handle payments, deadlines, stats, feedback, analysis and future recommendations, both online, print and outside advertising.
Event Media Management
We run full media awareness programmes for some of the UK’s most prestigious regattas, from world championships to classics regattas and the most recent Royal Yacht Squadron Bicentenary International Regatta.
We can design a media plan according to budget to include press releases and web updates prior to the event, story leads, press briefings, and management of the media centre and media team to host all visiting yachting journalists and yachting photographers.
We write daily reports which are circulated to the international media with stunning professional images.
Yachting and Maritime Journalism
We write great press releases about a company’s latest products and services to send out to the media but that’s not all we do. We are experienced at writing technical articles, feature articles and general interest stories, setting the tone for your particular story and the publication it is intended for.
We have a nose for finding and researching the detail from the minimum brief to produce a no‐jargon good read. We’ll ensure deadlines are met, and source or commission images to give the article maximum impact.
Many of our manufacturing and services clients exhibit at shows around the world and we like to help them look good, maximise their publicity and shine out from their competitors.
ClearLine will design a programme to ensure new product information has been sent to the press ready for previews, prepare press packs for the show’s media centre, invite journalists to view new products or meet personnel, arrange full press launch events and other promotions around the show.
We also coordinate stand design, brochures and other promotional materials.
We have worked with event sponsors over the years to maximise the benefits to the event organisers and the publicity exposure for the sponsors.
We can format a sponsorship agreement, negotiate with third parties such as exhibit space providers, advertising and outdoor visual opportunities, as well as arrange corporate hospitality access to yacht clubs and other venues.
We spent several years management the sponsorship of Cowes Week, and have organised sponsorship arrangements at a number of national and international yachting events.