Yachting Partners International charter annual Concepts, Planning, Journalism and Editorial
YPI are one of the world’s leading superyacht charter agencies. We were commissioned to oversee the editorial control and content planning of their sumptuous 250 page publication ‘Editions’.
Content had to reflect the high net worth readership and we discussed and suggested a number of topics from which were selected several to be written into written articles, including a guide to top charter destinations, an interview with a superyacht building legend and others. We were also tasked with writing eye-catching descriptions for each of the 56 yachts, amongst the world’s largest.
We liaised closely with YPI’s graphic designer, managed photoshoots and onboard interviews, until the finished article was fully approved and delivered to the client. Our research involved interviews on yachts in the Mediterranean and several trips to the client’s office in Antibes.
Dubois Naval Architects ‘Inspired’ Magazine Journalism
Dubois is possibly the world’s most successful sailing superyacht designer ever, and the company produce an extremely superior quality annual review publication in an oversized format with embossed design . On several occasions Ed Dubois has asked ClearLine’s Marina Johnson to produce articles for this magazine, based on her yachting journalism experience. Using interview content that she sourced from the from the owners and captains she has produced 1500 word articles which are transformed, with the use of stunning photography into works of art. We produced a feature on two Dubois designed luxury superyachts, the 121ft (36.9m) Geneveive and the 170ft (51.8m) Prana.
Damen Shipyards Group annual flagship magazine Editorial, Journalism, Project Management
As part of the editorial team for this annual, prestige coffee table-style publication we work with senior staff from across the Damen group as well as with its clients to create content-rich feature articles. These showcase both the products of the Damen Group and the diverse capabilities and achievements of its clients. Our role includes conducting interviews with the relevant, Director-level individuals and writing articles of 1,000 to 1,500 words each. Damen Shipyards Group operates 32 shipbuilding and repair yards worldwide, employing 9,000 people. Its annual turnover is around € 2 billion.
Marine Results Website
Marine Results, which looks after the rigs on the biggest boats in the world, wanted a website where every element could be changed or replaced, including text and images. We designed a fully content managed site, including a page outlining all projects undertaken, and a dynamic news section, which also features videos of the projects. Marine Results is also very active on social media, with a good number of followers and uses Facebook to link back to website stories. We designed and provided all the content for the site from initial concept to final delivery, and we regularly update and refresh the site.
Stella Maris Yachting high quality folder and leaflets Concept, Design, Content Writing and Print
Stella Maris Yachting manages large blue water cruising yachts and classic boats, from maintenance to voyage planning and logistics. The company wanted some marketing literature which could be easily updated without having to reprint the whole thing and we came up with the idea of a stylish folder with staggered inserts so that each insert could highlight one of the company’s services. We produced samples and wrote extensive marketing copy for each page which we designed using bold images. The folder itself was produced in a matt art finish with a clever watermark style image of a yacht hinted at on the outside, and silver embossed writing. The brochure has since been sent out to customers and used at exhibitions and the company’s European and UK offices.
VBH article in Superyacht Owner magazine Journalism
As the superyacht industry’s leading supplier and integrator of onboard audio-visual and IT systems, VBH – and by extension ClearLine Communications – gets to research and publicise the very latest in consumer and entertainment electronics. One feature article that we recently placed with a leading superyacht magazine talked about the new fashion of creating a ‘party deck’, and was accompanied by some striking artwork. Being aware and taking advantage of scheduled feature opportunities is an one of the many roles that we undertake for our clients. In this case we pitched the idea to the editor, wrote the copy and supplied the images.
Akula Yachts Website Design and Content
As our first venture into the world of superyacht security, we greatly enjoyed researching this fascinating sector. To create the copy for Akula Yachts’ new website we interviewed the directors and analysed a range of materials and reports before writing the text for an international client base. Akula Yachts is part of leading maritime security company Citadel Maritime. We worked closely with the web creation time to clarify the areas needing text and provided consultation and words.
Walcon Marine annual newsletter Editorial Planning, Content and Design
We create this four page A4 newsletter each December for Walcon Marine, using a template into which we place the company’s leading news stories for the past twelve months. It’s relatively quick and low cost to create, with just a day or two spent on text and image editing, writing some new text and layout into the template. It goes out to all their clients and is available at all their public events.
Damen Shipyards Group Editorial Content for Website
Since 2014 ClearLine has played an important role in the upgrading of the hundreds of pages that make up the Damen Group website and other secondary sites. Our role is to create text in concise, international English that gets across the necessary messages about the group’s capabilities and invites the reader to make contact with the group to find out more. Damen Shipyards Group operates 32 shipbuilding and repair yards worldwide, employing 9,000 people. Its annual turnover is around € 2 billion.
Stella Maris Yachting website Web concept and Design, Editorial Content, Project Management, continued Maintenance
We identified the company’s aims and audiences and planned the layout and functionality of the website. We wrote content, sourced eye-catching professional images and directed our web designer to produce a stylish site. Stella Maris Yachting provides a bespoke and comprehensive level of care, from maintenance to logistics and assistance in selecting and owning a large or high quality yacht, so it was important that the site was designed to reflect the company’s achievements and capabilities. We keep the site up to date and have provided a content management system that allows both us and the clients to make changes and additions easily.